So, there are quite a lot of Social Media websites out there. What's the big deal with social media, right? I mean, we all know that social media is only good for talking to your friends, posting crazy pictures from Space, and Nikki Beach, and adding famous people like Kim Kardashian and LeBron James. It also makes my iPhone look cool when I have all these awesome apps! That's all social media is supposed to be used for, right? WRONG! It's about time we throw that kind of thinking out the door. Here are some facts for you, friends....
Over 96% of millennials have joined a Social Network.
Facebook tops Google for weekly traffic in the U.S.
Social Media has overtaken porn as the top activity on the web.
1 out of 8 married couples in the U.S. met via Social Media
It took 38 years for the radio to reach 50 million users...
13 years for TV....
4 years for the internet...
3 years for the iPod....
Facebook added over 200 MILLION users in less than 1 year!
iPod app downloads of Facebook hit 1 BILLION in 9 MONTHS!!!!!
If Facebook were a country, it would be the 3rd largest...
I realize I haven't given you much in the way of reasons why social media is more than just a friend adding and crazy picture posting machine.... SO here goes...
80% of companies use social media for recruitment, almost all of it through LINKED IN!
That's right, more and more companies in the U.S. are shying away from Craigslist, CareerBuilder and Monster. Barely any companies are using staffing agencies. No, no, no my friends, the best jobs are found on Linked In. Why? Because social media gives a company all the tools to truly know a potential employee. Linked In allows you to create a fully interactive resume, with recommendations letters and all! It allows you to network with major companies and connect with others who may be the doorway to your career! Linked In is a social network for professionals to make the connections needed for success in this, the Application Age. Find people you have met through professional settings, create a network of your coworkers, employers, and fellow professionals in your field of expertise. For those who are still college students, or even those who have never held a job, this site allows you to make the connections necessary to set yourself up for the career you want once you graduate. Finding a job in this economic climate is no easy task. Even less easy....is finding the job you actually want. Chances are you won't find it on Craigslist, CareerBuilder, Monster. Why? When you apply for a job or submit your resume through any of those sites, you are just one of possibly 500 other people. Not so with Linked In. On Linked In, it may be you and 19 others who are submitting their resume. There is a much higher probability that your resume will get noticed if you are applying with 20 people, as opposed to 100, 300, or 500, right? So, do yourself a favor, and get a Linked In people!
Now, here's the kicker....
While Linked In could be very beneficial to you in terms of your professional career, your other social media profiles will play a role in this as well. If you are on Linked In, chances are you can also be found Tweeting, and updating your status on Facebook. In the world we live in, nothing is private anymore. You can try to keep your professional life and your social life separate, but the internet has made that difficult. Lying on a resume is nearly impossible today, because employers can simply research you on Google, You Tube, and social media sites. So, your Linked In may paint a picture of you that your Facebook pictures at Mardi Gras completely discredit. In other words: Your Linked In may be writing a check that your Facebook can't cash. And believe me when I tell you this: If they received your resume on Linked In, they WILL research you on Facebook, MySpace, and Twitter. A potential employer doesn't want to see pictures of you fist pumping in the club. Employers like quality employees who will not embarrass their company, and social media is an easy way to make sure who you are hiring. Everyone knows people are mostly putting on a facade at their interviews, but social media usually tells them all they need to know about your character....so just be very careful what you put on the internet. Just like a tattoo, think clearly about your decision to brand yourself a certain way. People are watching!
-Danny
www.cbt.edu
www.cbt.edu/facebook
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